Monday, January 21, 2013
30 Ways to Promote Your Web Site Off-Line
1. All business cards being distributed about your business should contain your web site address. – This is listed as #1 since it is the easiest way to give someone your address.
2. All flyers or other print material should contain your web site address. – We have listed this since it is easy to forget the web site address, but you can only fit so much on your marketing materials. More information can be found on your web site.
3. Have your web site address put on your vehicles – This can be done very inexpensively. Either by adding magnets or by having it placed on the vehicles directly, you would be surprised how many people read information that is displayed on vehicles.
4. Have your web site address put on your storefront – Do you have a window out front? If so, add your web address. Especially if you are in a high traffic area.
5. Add your web site address to your company letterhead. – This is another great way to get your address out to your customers. If you send out communications on a regular basis, your web site address should be included.
6. Add your web site address to your company invoices or contracts. – A good rule of thumb, if you display or print your business name you should also include your web site address as well.
7. Add your web site address to your company envelopes. – Why not add your web site address under your return address?
8. Add your web site address to your (and employees) e-mail signature. – This is not an off-line option, but having your website address at the bottom of every e-mail you send out will pretty much guarantee someone who reads the message will go to your web site.
9. If you are running television ads, make sure you include your web site address. – This is a great way to get your URL out to the public visually.
10. If you sponsor a team (or anything school related) make sure you include your web site address. – How great would it be to have your web site address being displayed on 30 team jerseys?
11. If you are placing ads in a newspaper, make sure to include your web site address. – You are already paying to have the ad ran; make sure you include your web site address.
12. If you are taking out a phone book ad, make sure to include your web site address. – Again, anywhere you have your company time, make sure you have your web site address.
13. If you are running radio ads, be sure to include your web site address. – Make sure your web address is read a few times.
14. If you order promotional items or give-a-way items, make sure it has your web site address on them. – It is important to have a way to lead your perspective clients to the next step in your marketing goals.
15. The e-mail address that you give to clients should be the same domain as your website. – How many people who are “tech savvy” will remove your account section and connect to your web site from your e-mail address?
16. If you have shirts with your corporate logo, add your web site address under the logo. – Again, anywhere you have your company time, make sure you have your web site address and if you have shirts, this is a permanent location.
17. If you send out packages or have product packaging, make sure you have your company web site address on the packages. – We actually witnessed this one the other day on the side of a jar of peanut butter.
18. If you give presentations, make sure the presentation (and handouts) has your company web site address on them. – Branding of your company name and associated web site address is the key, so why not take advantage of putting your web site address anywhere you possibly can.
19. If you do any outdoor advertising such as buses, billboards, park benches, banners, other signs, make sure to always include your web site address. – The more you get the web site address out in public view, the better.
20. If you have social media pages, you should always include links back to your main web site. – I have seen so many company fan pages on Facebook that do not have a link back to the company’s main web site. Do they have a web site?
21. If you belong to a local chamber of commerce that creates a membership list, make sure they include your web site address. – You corporate web site is a great way for people to find out more information about your company and how they can get a hold of you.
22. If you do trade shows, make sure you have your web site address on any of your signs or banners you use during the show. – You will probably have handouts or other items as well, but you always want to include your web site address.
23. If you issue press releases, be sure to include your corporate web site address. – It might be even a great idea to issue a press release about a new web site or redesign. If you add a new utility or information to your site, send out a press release to let others know it is available.
24. If you have voicemail or music on hold within your phone system, include some kind of message with your web site address. – You can even include something telling them they can go to your web site for more information.
25. If you have a collection of e-mails established, send out a message explaining new information that you may have added to your site or announcing a redesign. – Always try to keep in contact with your past clients. Letting them know about your web site is a great way to get more business.
26. Create a discount offer or coupon that has your web site address to find out more information and leave them at different places or post them on community bulletin boards. – Again, this is a great way of letting the public know about your web site address.
27. Get 20 T-shirts printed up with your web site address and give them away. – Ask if you can take a picture of the person wearing the shirt to use on your web site or social media posts.
28. The same as #27 get bumper stickers made up that you can give away as well. – These should only include your web site address.
29. Promote your web site when speaking with cold contacts. – You can shorten your talk by telling them they can go to the web site to find out more information. If you have the URL on your business card, you can give them one and chances are, they will go to the site.
30. Contribute to charity functions; include your web site address on the give-a-way item. – You may be asked to give something as a give-a-way, such as a gift basket or a gift certificate. Whatever you choose, make sure your business card is attached.