We all have hectic business schedules and spending time at the computer is one of the last things a business owner wants to do. So, I say, why not take a few extra moments and make the technology work for you. Clean up your listings of clients, those sticky notes, those business cards, and place all of that information in once central database that you can use to contact your customers (or potential customers) in a moment’s notice.
Let’s go one step further. What if we use that database to send out periodic e-mails to keep in touch with our clients? Now we are talking about an e-mail marketing database. With an e-mail marketing database, you get several advantages.
1. You can manage your customers and contacts in one single on-line location
Let’s face it. Having a database with a listing of all of your customers is just a dream to most people. You hear about something new you can offer, wouldn’t it be great to send that out to everyone you know in a matter of minutes? Keeping your existing client’s informed about your business is the key to renewed sales. When you have information to provide, there is really no reason you cannot just send it out to new contact and past customers.
2. Track who is opening your e-mail and clicking on your links.
If you send out a message from your e-mail client, do you know if everyone has even opened it? Not really. With an e-mail marketing service, when you send out a message, you are able to get tracking information. Some services even send you a mail message with the statistics about your mailing within a few days.
3. You can schedule e-mails in advance.
This is one of the items that I like. If I have a few extra hours on the weekend, I can perform a kind of “set it and forget it” type writing and my e-mail will go out in the future. In fact, there have been times where I have queued up a few to go out at different times.
4. Use Technology to help expand your list.
Most services have the ability to place widgets on your social marketing pages or your main website to ask people to sign-up. Some services have even got more modernized with the ability to sign people up to your list via text messaging or QR code scanning.
5. An e-mail marketing database provides a purpose to your Internet Marketing efforts.
What is the purpose of all of this anyways? Why do we have a Facebook Page, a Twitter Account, Pinterest Boards, Google+, LinkedIn, and your website, whatever? Why do we do all of this and spend all of our time and money on these items? TO GET MORE SALES! Are you getting more sales? By having a nice database with the ability to convert your social networking fans and friends to contacts in your database, or even convert visitors from your website to your database, you now have a captive audience. This should be your goal to Internet Marketing. Building your on-line community, but you need to have a way to manage that community. And this is where an on-line email marketing database comes into play.